To be an internationally recognised Fitness Catalyst in endurance sports enhancing lives through fitness and making social impact locally and globally.
We create world-class experiences that ignite passion in athletes and connect communities through the transformative power of suport.
We value talent, hard work, positive attitude, accountability, integrity, passion, and resillience.
We are committed to our people and partners, the hight road and long view, and innovative and enterpreneurial spirit, social responsibility, and the hightest standard of excellence.